Privacy Policy

PRIVACY POLICY

Last updated: October 19, 2025

At moody, we value your privacy when you use our website, moodylenses.com (referred to as "we," "us," or "our"). This policy outlines how we collect, use, and disclose your Personal Information.

Information Collection

When you visit our site, we automatically collect certain information about your device and interaction with the site, including:

• Details about web pages or products viewed

• Referring websites or search terms

• Interaction data (browsing behavior, IP address, browser type, etc.)

When you place an order, we collect personal information such as your name, billing and shipping addresses, payment information (including credit card details), email address, and phone number.

Automated Information Collection (Cookies & Tracking Technologies)

We gather data through technologies like:

• Device/Browser Data: Technical details like device type, operating system, screen resolution, and browser type help us optimize your experience.

• Cookies and Pixels: Cookies are small text files stored on your device. We also use other tracking technologies like web beacons and pixels (e.g., Meta/Facebook Pixel, Microsoft UET tag). These technologies enhance user experience, track preferences, analyze site performance, and support our targeted marketing and remarketing purposes.

How We Use Your Information

We utilize your information to:

• Process orders (payments, shipping, confirmations)

• Improve our product offerings

• Communicate regarding products and services

• Identify potential risks or fraud

• Conduct internal analyses of website usage

• Execute marketing and advertising campaigns, including interest-based advertising (remarketing).

Disclosure of Information

We value your privacy and do not sell your Personal Information for financial gain. However, we may share your information with trusted parties:

• Service Providers: Companies (e.g., Shopify, payment processors, logistics) essential for providing our services.

• Legal Compliance: We may disclose information to comply with legal obligations or protect our rights.

• Analytics and Advertising Partners: We share information with third-party partners for analytics and advertising. This allows us to understand how users interact with our site and to deliver targeted advertising based on your past visits (remarketing). Our key partners include:

  • Google: We use Google Analytics 4 (GA4) to understand site usage and Google Ads for advertising. You can learn how Google uses your data here: Google's Privacy & Terms.

  • Microsoft (Bing): We use the Microsoft Advertising Universal Event Tracking (UET) tag to collect data about your activity on our site. This data is used for conversion tracking and to deliver personalized advertising (remarketing) to you on the Microsoft Advertising Network.

  • Meta (Facebook/Instagram): We use the Meta Pixel to measure the effectiveness of our advertising and to show you relevant ads on Meta's platforms.

Third-Party Links

Our site may contain links to third-party services. We do not endorse these services and are not responsible for their information practices. Please review their privacy policies independently.

User Rights and Choices

You have the following rights regarding your Personal Information:

• Access and edit your information via customer service.

• Request deletion of your information, adhering to specified retention periods.

• Contact customer service through various channels for assistance.

Your Advertising Choices (Opt-Out)

You can opt out of personalized, interest-based advertising from our partners and other third-party advertisers:

• Microsoft (Bing): To opt out of personalized ads from Microsoft, please visit the Microsoft Ad Settings page.

• Google: To manage your ad settings for Google, visit the Google Ad Settings page.

• Meta (Facebook): You can manage your ad preferences within your Facebook and Instagram account settings.

• Industry Opt-Out Tools: You can also use the following industry-wide tools to manage your choices for many member companies:

  • Network Advertising Initiative (NAI)

  • Digital Advertising Alliance (DAA)

Please note that opting out of personalized advertising does not mean you will no longer see ads. It means the ads you see may not be tailored to your interests.

Children's Privacy

Our services are not intended for individuals under 16 years old. We do not collect personal information from children knowingly. If you are under 16, please refrain from submitting any personal information.

Changes to This Privacy Policy

We may update our privacy policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted here, and your continued use of the site constitutes acceptance of the new terms.

Contact Us

For questions about our Privacy Policy, please contact us at support@moodylenses.com.